The era of the “brochure website” is officially dead. For the last decade, building a website meant one thing: creating a digital business card. You put up an “About Us” page, listed your services, added a contact form, and hoped someone would call. That model is obsolete. Today, the web is no longer about reading; […]

You have traffic. Maybe it’s from social media, a blog post, or a guest appearance. People are “checking you out.” They land on your site, click around, and… vanish. You feel the pressure. The “gurus” tell you you need a “funnel.” You need a 10-step email sequence, a lead magnet, a tripwire offer, an upsell, […]